Qmashah is a modern e-commerce store built on the Salla platform, designed to offer a seamless shopping experience for Muslim women’s clothing and accessories in Saudi Arabia. The project focuses on combining refined design with smooth usability to reflect the brand’s elegance and authenticity.
Through careful attention to UI/UX optimization, responsive design, and performance tuning, the store achieved a conversion rate exceeding 38%, a benchmark that demonstrates the power of strategic design and technical precision.
My role included customizing the Salla framework, implementing engaging product layouts, and enhancing the customer journey — from homepage to checkout — ensuring the platform delivers both beauty and business impact.
This project showcases the fusion of fashion, technology, and cultural identity, positioning Qmashah as a leading online shopping destination for modest fashion in the region.